At first glance, New Style Boutique appears to be a game predominantly for younger girls. However after exhausting my 3DS demo, I finally caved in a purchased the game. Compared to the demo, the game mechanics are very different. The main plot of the game is that after moving to a new town, your character finds a job at a boutique fashion store owned by Evie. After working a few days, you are promoted to manager while the owner goes off and eventually establishes the fashion shows that are featured in the game demo.
The main game play aspects involve creating and picking outfits for clients, stocking and buying inventory from merchandisers as well as participating in nightly fashion shows. In addition to these activities done for the shore, players are able to customise their own character with clothes purchased through the merchandisers as well as makeup and hairstyles purchased at other stores throughout the city.
The game runs on an internal clock, based on a typical day in which only a limited number of activities can be achieved. Broken up into morning, day, night and late night, certain activities can only be accessed at certain times.
There are a variety of fashions available to players with styles ranging from chic, eastern, feminine, gothic, and glam just to name a few. The variety of clothes and the outfit combinations that players can create is only limited by the imagination. The mix of game play keeps New Style Boutique interesting and easily allows gamers to play for multiple (in game) days.